The Growth Readiness Index
How predictable is your growth and what is holding it back?
Twelve minutes. Six scores. Benchmarked against businesses like yours.
What the Index measures
The Growth Readiness Index is a diagnostic that scores a business on strategy, culture, marketing and sales, and reports how predictable its growth is compared with similar companies. Anyone from one to eight people in your business can complete it. It takes about twelve minutes.
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Have real choices been made, and do they hold?
We look at whether there is a written plan your leaders would each describe the same way, whether you know which customers you want more of, and whether decisions stick rather than being reopened every few weeks.
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Can the business carry a plan once it has one?
Capacity, accountability, whether sales and marketing work to one number, and whether you are willing to stop doing things that no longer work.
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Do the right people know who you are before they need you?
Whether you can explain in one sentence why customers choose you, whether everyone describes you the same way, and whether spend is planned against a target.
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Does demand reliably become revenue?
Process, conversion rates at each stage, whether you can say why you lose based on evidence, and whether you hold price rather than discounting to close.
Two numbers you will not get anywhere else
Positioning is never asked directly. It is calculated from six statements spread across the four sections above, which is why the score tends to surprise people.
Predictability tells you how much of your growth is actually under your control rather than down to luck. Most owners find this the most uncomfortable number in the report.
How it works
Your team completes it
One to eight people, independently and confidentially. More respondents give a richer picture, but a single response still produces a full report.
12 minutes each
24 statements scored one to five, plus four questions in your own words. No preparation needed.
Scored and benchmarked
Six scores out of 100, compared against other businesses in your sector and turnover band.
One hour together
We walk the findings and agree the two or three things worth fixing first. You keep the report either way.
Twelve minutes of your team's time, and an hour of mine.
What you get back
Six numbers out of 100: Strategy, Culture, Marketing, Sales, Positioning and Predictability, plus an overall Growth Readiness Score and your band.
Every score is shown against the median for your sector and turnover band, so you know whether a 62 is good or not. Where three or more of your people respond, you also see the spread between them — the difference between how your own leadership team reads the same business.
Where your score puts you
0–40 Foundations: the ceiling is structural, not effort. Structural problems are the most fixable kind.
41–60 Traction: growth is real but effortful, and it rests on a few people. Small changes release a lot.
61–75 Momentum: the machine works. Targeted fixes in one or two places return disproportionately.
76–100 Compounding: strong foundations. The work is pace, scale and protecting what already works.
FAQs
What is the Growth Readiness Index?
1
It is a diagnostic that scores a business on strategy, culture, marketing and sales, calculates a positioning score from how you answer, and reports how predictable your growth is. Your results are benchmarked against other businesses in your sector and turnover band. It takes about twelve minutes to complete.
How much does it cost?
2
£350, including your written report, your benchmark and a one-hour findings session. If you go on to work with me for three months or more, the £350 is waived in full.
Why is there a three-month minimum engagement?
3
Because below three months I would be selling activity rather than results. The first month is diagnosis and getting things moving, the second is when changes start showing up, and the third is when you can see whether they held. Anything shorter and neither of us learns anything.
Who should complete it?
4
Anyone from one to eight people. A single response produces a full report. Three or more lets you see the spread between how differently your own leadership team reads the business, which is usually the finding people remember.
What size of business is this for?
5
What is a positioning score?
6
What does the predictability score measure?
7
Positioning is calculated rather than asked. Six of the 24 statements are spread across the strategy, marketing and sales sections and combined into a separate score, so it reflects how you actually behave rather than how you describe yourself.
How is my business benchmarked?
8
Are my answers confidential?
9
Owner-managed businesses between £3m and £7m turnover, and more structured teams above £10m. It is not designed for startups or pre-revenue businesses.
What happens after the findings session?
10
How much of your growth is under your control. It covers whether you could forecast next quarter within ten per cent, whether you know where next year's growth comes from by source, and whether growth would continue if your two strongest revenue generators left.
Against every other business that has completed the Index, filtered to your sector and turnover band. A score means very little on its own — it means something against what comparable companies achieve.
Individual responses are never shared with colleagues. Only aggregated results go back to your business. Anonymised data may be used for sector benchmarking, and you are asked to consent to that separately.
You keep the report and can act on it yourself — the plan is not complicated, it is just work. If you would rather not do it alone, I work with a small number of businesses on a monthly retainer with a three-month minimum.
Ready when you are
£350, including your report, your benchmark and the findings session. Waived in full if we work together for three months or more.