Sylvania, the global lighting manufacturer, had a new owner, a new brand and one week in front of its whole industry. We designed the fair around one question: how does each visitor become a sales conversation? It produced €2.5M of pipeline within two months.

An international solar panel supplier wanted to grow from an import business into a fully fledged organisation. The answer was two entities, each built for its own market.

When Sylvania changed hands, customers, partners and staff across Europe needed to know what had changed and what had not. The new brand was in every office, factory and partner within two months.

Every product manager thinks their launch is the priority, so budgets get spread thin and nobody can say what paid back. Two global manufacturers, two tools that fixed it.