Rolling up my sleeves: delivering the plan for a demi-fine jewellery brand

Client: An independent demi-fine jewellery and crystal brand
My role: Fractional Head of Marketing and Sales
What I launched: New sales channels, including boutique retail

Sound familiar?

• You know what needs doing. Nobody has the time to do it.

• Revenue comes in bursts, depending on the season or one big order.

• You have had enough advice. You need delivery.

The starting point

An independent demi-fine jewellery and crystal brand that wanted more consistent revenue. It did not need another report. It needed someone senior to deliver the plan.

How we worked

Listening first

We started by reviewing the brand's strategy together and agreeing what steadier revenue should look like.

Doing the work

Then I did the work: marketing and sales activity to build regular income through wholesale, custom projects and collaborations, and new channels such as boutique retail.

Going further

I also ran the selection of an influencer agency partner for the brand's content.

What changed

• More regular revenue through wholesale, custom projects and collaborations

• New sales channels opened, including boutique retail

• An influencer agency partner in place for content

What it means for your business

Strategy is only worth what gets delivered. When a business already knows its direction, the most useful thing an adviser can do is roll up their sleeves.

Know what needs doing, but short of hands? Take the free two-minute Growth Check and see where you score.