Eogile: repositioning a software house to win bigger projects and better people
Client: Eogile, a French software house building custom applications and information systems. eogile.com
My role: Strategic advisor, through my consultancy
The challenge: Reposition to win bigger contracts in its fields of expertise, with existing and new clients
The result: Two key projects won and higher-profile hires attracted
What I launched: A new positioning and a new website
Sound familiar?
Your team does excellent work, but prospects cannot tell you apart from ten other firms.
You win projects, just not the size of project you want.
Your best clients buy one thing from you when they could buy much more.
The starting point
Eogile designs, builds, tests and supports custom software, and describes its approach as digital craftsmanship. It wanted to review its positioning so it could win bigger contracts in its fields of expertise, both with existing clients and with new ones.
How we worked
Listening first
We started with a workshop where the leadership team asked themselves the right questions: where their expertise was strongest, and where the bigger contracts they wanted would come from.
Deciding together
From the workshop came a sharper positioning, built around Eogile's fields of expertise and aimed at larger contracts with existing and new clients.
Going further
We did not stop at the positioning. We took it into a new website and wrote its copy, so clients and candidates met the new Eogile everywhere.
What changed
Two key projects secured
Higher-profile talent attracted
A new website and copy that match the positioning
Rated five stars by Eogile on Malt
“A perfectly run engagement. David got us asking ourselves the right questions and simply set the company off with fresh momentum.”
Jérôme, Eogile (translated from French, via Malt)
What it means for your business
Bigger contracts rarely come from working harder. They come from being clear about where you are expert, and saying it everywhere a buyer looks.
Could your clients say in one sentence why they choose you? Take the free two-minute Growth Check and see where you score.